It is not uncommon to see Apple and Samsung throwing barbs at each other through their respective campaigns. And the South Korean company has clearly not said its last word. Indeed, the latter recently unveiled, in the United States, a campaign promoting its Photo Assist with Galaxy AI on its social networks. And this, while openly targeting his long-time rival. How ? With an apple… Samsung is accompanied for the occasion by actor and rapper Jaden Smith as well as creative Drex Lee. Enough to give even more weight to his mockery!
Samsung continues its momentum
The year 2024 seems to be marked by mockery between Samsung and Apple. Already last May, the South Korean company made fun of the instability of Apple’s alarms which had caused its users to miss appointments. Shortly after, Samsung took advantage of a bad buzz to come and demolish the Apple brand’s latest campaign, still in May. As a reminder, Apple had unveiled the campaign “Crush!” » very controversial, featuring a hydraulic press reducing to pieces objects linked to human creativity, such as instruments, games or even paint… Samsung then used the same decor and promoted its Galaxy Tab S9.
This time, the South Korean company returns by openly mocking Apple in its latest campaign to unveil the new features of its smartphones linked to artificial intelligence.
“Do more with an apple than Apple’s ever done”
Samsung unveils a series of videos with Jaden Smith to show that its devices are more efficient than those of Apple. And we couldn’t be more explicit, since the Cupertino company is clearly cited. Indeed, Samsung declares “Do more with an apple than Apple’s ever done”. Concretely, in French, this gives: “Do more with an apple than Apple can do”. The message is clear. Another video, this time made with Drex Lee, joins the series to demonstrate that with Samsung’s Photo Assist with Galaxy AI, users’ creativity has no limits.
Enough to make Apple buzz, which will certainly not fail to respond in the future through the introduction of Apple Intelligence to its devices…
