With a generous 2nd harvest, Burgundy is bouncing back and preparing for its future on national and international markets.
Burgundy displays a significant reconstitution of its stocks thanks to a generous second harvest in 2023. With a 12% increase in property availability compared to the average of the last 5 campaigns, the region has significant room for maneuver to anticipate future contingencies and maintain market share.
However, the challenge persists: relaunching the development of Burgundy on the markets. Despite an increase in bulk property exits (+8%), the region must face export uncertainties, particularly due to the geopolitical context and changes in consumption. In 2023, exports fell by 6% compared to 2022, although turnover remained stable.
On the domestic market, the challenges are just as present. Although sales in French mass retailers have fallen (-5.6% for AOC wines), traditional distribution channels have seen a dynamic recovery. In 2022, wholesale and Cash&Carry sales jumped by +37% compared to 2021.
Burgundy is well aware of the many challenges it must face: maintaining its production in the long term, preserving an economic model that values it and implementing, collectively, all the resources at its disposal to remain at the heart of new modes of production. consumption. (see following brief)
SOURCE: Burgundy wine press service.
