Maison Bonnefoy is one of the many companies that defend “made in France”. It was, logically, recently selected to represent Haute-Loire at the Élysée, during the Great Exhibition of Made in France.
“We had quite a bit of media coverage, with the made in France players and the local press relaying the information well. This allowed us to gain visibility,” enthuses Mathilde Jouishomme, digital project manager for the family business, a few weeks after the event.
And to continue: “We therefore had an increase in the number of visits to our site and on our social networks. We have also noticed an increase in the number of orders. »
Industry week: highlighting unique know-how
This is why, on the occasion of Industry Week, Maison Bonnefoy, specializing in knitted accessories, opens its doors to visitors on Friday November 29, from 10 a.m., to “allow general public to discover our artisanal manufacturing 100% made in France,” continues Mathilde Jouishomme.
“This visit is part of our desire to promote our French know-how, during the excitement of Christmas shopping. In the midst of the “Les Jours tricolores” operation (launched by a collective of made in France players), the objective is to highlight this unique know-how to encourage people to favor gifts made in France at the foot of the tree. »
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Factory direct sales
In addition, a factory sale will be held from November 29 to December 21, 2024 (every Friday from 3 p.m. to 7 p.m. and every Saturday from 9:30 a.m. to 1 p.m.).
Maison Bonnefoy has the Living Heritage Company label (since 2019) and manufactures 100% of its textile products in its unique workshop in Les Villettes.
“For us, made in France also means knowing how to demonstrate ethics beyond our own walls and focusing on local, in order to further limit the carbon footprint of our products and support French manufacturers, we We mainly collaborate with partners close to our workshop located in Haute-Loire,” concludes Mathilde Jouishomme.
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