Following the special occasion of Eid Al-Adha, Glovo, the technological leader in multi-category delivery in Morocco, has revealed the trends in the evolution of orders in Morocco.
With a mission to offer its users everything they need in their city, the application ensures that it continually adapts its services to support Moroccans during special periods, thus positioning itself as a strong ally in everyday life. With its commitment to meeting the needs of its users, Glovo today presents the changes in consumption habits.
“This year, and following our continued development in Morocco, we recorded an increase of more than 47% in the total orders delivered on the day of Eid Al-Adha compared to the same period last year” declares Hamza Naciri Bennani, Managing Director of Glovo Morocco, cited in a press release, a copy of which reached us at lareleve.ma.
And Hamza Naciri Bennani added that “This development demonstrates the increasingly significant adoption of Glovo services by Moroccans, even during special and festive periods, always being part of their search for convenience leaving them thus the time to enjoy and devote themselves to their loved ones and families.” , he adds.
Glovo ensures delivery, even on Eid Al-Adha
In preparation for this exceptional period, a special system was prepared in advance to respond optimally and efficiently to the expectations and needs of Moroccans on this occasion, including the creation of a “Special Eid” collection. Glovo made its services available from noon on Eid until 10 p.m., with operational partners on that day and delivery people who chose to use the application during this holiday. A peak in orders was recorded during the 7 p.m. to 10 p.m. time slot with an average delivery time not exceeding 30 minutes.
Users of the application have been generous by offering higher tips than usual, with an estimated average of 10 dirhams. At the top of the ranking of cities giving the most tips, we find Bouskoura and Dar Bouazza followed by the city of Essaouira.
Moroccans’ penchant for healthy meals even during Eid Al-Adha
Even with the succulent dishes prepared for the occasion, the unbeatable trio Burger, Pizza and Sandwich remained in first place on the podium of catering orders on Glovo with more than 6,000 burgers delivered in Morocco on the very day of Eid. A penchant for chicken dishes was also noted, thus arriving in 2nd position in catering orders, an increase of 31% compared to last year, to please even those who are not fond of red meat.
This year was also marked by a 57% increase in healthy dishes, which demonstrates an increasingly pronounced preference for balanced food among Moroccan consumers.
In order to end the festivities on a sweet note, Moroccan users placed more than 3,500 orders for ice creams of all kinds and flavors. Pastry and bakery products were very popular with more than 4,500 pastries delivered on Eid alone.
Glovo also helps reduce the distances between Moroccans and their loved ones with nearly 2,000 orders for Express phone top-ups, allowing them to stay in touch with their families and loved ones even the most distant ones and further supporting its value proposition offering Moroccans a tailor-made mall within reach.
A beautiful start to the summer season
The conjunction of Eid Al-Adha 2024, the start of the summer season, the end of the baccalaureate exams, the return of MREs and sunny days has led to a notable growth in orders in tourist cities, particularly in Oujda with more than 177% increase or even M’Diq with +100% compared to the rest of the year.
These promising results highlight Moroccans’ increasing adoption of home delivery and also demonstrate Glovo’s commitment to always providing adapted and practical solutions to its users, customers, partners and couriers.
About Glovo
Glovo is a pioneering multi-category app that connects users with businesses and couriers, offering on-demand services from local restaurants, grocery stores and supermarkets, as well as high street retail stores. Glovo’s vision is to give everyone easy access to everything within their city, so our users can enjoy what they want, when they want it, where they want it. Founded in 2015 in Barcelona, the company operates in 23 countries across Europe, Central Asia and Africa.
