For a long time, the rebirth of Alpine was a sea serpent at Renault. And then, under the Ghosn era, a commando operation guided by Bernard Ollivier achieved the feat of leading, in 2017, to the A110 that we know.
We quickly recognized it as the masterpiece that it is, going against the trends of its time, by choosing to focus on lightness and agility. But then? Was the arrival of Luca de Meo at the head of Renault going to get the better of the small Dieppe brand?
Quickly, the new boss said the opposite. Better still, he made it a pillar of his “Renaulution” strategy for the group's recovery, and confirmed this ambition by rebadging the house's F1 team with A arrow.
In this new perspective, Alpine was to become the group's premium division, with the hope of more comfortable margins, and the possibility of stealing customers from the German big names.
That's the goal. How to achieve this? This is where the announcement of a “Dream Garage” arrives, i.e. the deployment of a complete, new range… and electric. The swear word is out!
During our meeting, Sovany Ang, Alpine's Product Performance Director, seized the opportunity: “We at Alpine are working to develop sports cars before they are electric. Electricity is a means of deploying the sportiness we are looking for. »
A future on three axes
This dream garage according to Alpine, we are just beginning to discover the first occupants. During the Paris Motor Show, the brand revealed the concept announcing the second stage of the rocket, Read more on Sport Auto
