Kia and Ayvens say “yes” to each other for three more years

Kia France and Ayvens France are extending their partnership initiated in 2015 around Kia Lease. This long-term rental structure will be operated as a white label by the Société Générale subsidiary for three additional years.

Kia Lease allows the brand, as well as its historic partner, to successfully reach the VSE/SME segment, i.e. small fleets.between 20 and 40 cars“, specifies Fabrice Martin-Blasgeneral manager of Kia France. Without forgetting single owners.

10,000 cars under contract

This entity currently has around 10,000 vehicles under contract. The objective for 2025 is to collect between 2,500 and 3,000 orders, in particular thanks to the all-new EV3 which benefits from an introductory offer of 307 euros per month (49-month contract and 40,000 km with an increased first rent). of 5,500 euros).

“This is a very attractive offer, we are convinced that this product will have very good performance in the professional segment with its range of 625 kmbelieves Fabrice Martin-Blas. We worked a lot with Ayvens on this introductory offer, especially to evaluate the residual values ​​as accurately as possible.“.

Also read: With the EV3, Kia positions itself at the gates of the electric C-SUV segment

All vehicles in the Kia range are eligible for Kia Lease contracts. Including the upcoming PBV light commercial vehicle range recently presented its European premiere at the IAA in Hannover, Germany. Deliveries will begin at the end of 2025.

“Ayvens France will support the launch and financing, via Kia Lease, of this new range to demanding professional customers. This will open up new prospects for development and volumes.“, note Guillaume Maureaudeputy general director of sales at Ayvens France.

A tool for the network

Remember that Kia Lease constitutes the preferred LLD conquest tool of the Kia France distribution network, with 216 points of sale. The partnership involves the provision by Ayvens of a brand director and an exclusive team of six regional managers to serve distributors and their sales teams.

“We train the network on the approach to sales to companies and on taxationspecifies Guillaume Maureau. The mission of the Kia Lease team is also to meet with Kia sellers. We serve distributors, and I am very proud to point out that our network satisfaction index is 96%, a record for all our manufacturer partnerships.“.

Also read: Jérôme Conrad takes control of Ayvens France

Ayvens France also provides a dedicated central team for processing files, credit acceptances, orders and payment of dealers. “We pay distributors much faster in a white label world than in a direct sales world“, slips the deputy general director of commerce of Ayvens France.

“This new contractconcludes Fabrice Martin-Blas, will make it possible to provide even more services to businesses, expertise, but also more volumes for our distributors“.