Earth Day 2024: 7 sustainable development initiatives that inspire us

Earth Day 2024: 7 sustainable development initiatives that inspire us
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Green mobility initiatives

The People’s Bank encourages the sustainable transportation to its employees by offering a Sustainable Mobility Package, including 100% reimbursement of public transport subscriptions and mileage allowances for bicycle travel. Also, Banque Populaire Aquitaine Center Atlantic offers its employees electric bikes for their home-work journeys and almost 145 requests have already been validated to date.

This initiative aims to reduce carbon emissions and promote environmentally friendly transport options, thereby contributing to cleaner air and a healthier environment.

Waste reduction and recycling programs

has set up a circle virtuous recyclingrecovering 20 million phones since 2010, significantly contributing to reducing waste and promoting recycling efforts.

By recycling used phones, Orange reduces the amount of electronic waste and conserves valuable resources, in line with its commitment to environmental preservation.

Adoption of renewable energy

AG2R La Mondiale invested 300 million euros in unlisted equity funds specializing in energy transition and renewable energieswith the aim of reducing dependence on fossil fuels and carbon emissions.

Their investments in renewable energy sources such as solar, wind and hydropower help mitigate climate change and enable a sustainable energy future.

Afforestation and reforestation

Merck KGaA engages in reforestation initiatives, thus contributing to the absorption of carbon dioxide, the improvement of biodiversity and the mitigation of climate change. By planting trees and restoring forests, Merck KGaA actively participates in the fight against deforestation and the preservation of vital ecosystems, thus guaranteeing a greener and more resilient planet.

Additionally, the company participated in World Cleanup Day by organizing waste collection activities and campaigns centered around tree planting, and supporting organizations that improve access to clean water in remote areas.

Agroecological practices

THE Crédit Agricole group would like to encourage the agricultural transition towards a more sustainable model, contribute to the fight against climate change and guarantee quality food for all by promoting food sovereignty. With this in mind, the group supports the association Children and Treeswhich is committed to strengthening the social bond between farmers and their communities, as well as to the preservation of biodiversity and landscapes by organizing projects in which local schoolchildren plant hedges on farm land.

By advocating agroecological cultivation methods, the Crédit Agricole group helps minimize the use of synthetic inputs and promote sustainable agricultural practices.

Environmental education and awareness campaigns

There Air Foundation supports associations whose aim is to educate children and young people about climate issues, encourage eco-friendly actions and promote preservation initiatives. Through educational actions, raising awareness about the future of the planet, implementing concrete actions and training in sustainable practices that respect natural resources, the foundation focuses on two essential levers: the fight against global warming and the preservation of biodiversity. The foundation is committed through its actions to empowering the next generation to become stewards of the environment and champions of sustainability.

‍These remarkable initiatives are an inspiration for us when it comes to committing through our actions and contributing to a healthier planet. If we align our decisions in everyday life and in our economic activities with the concept of sustainable development, we can make a significant difference in saving the Earth for future generations. ‍


Contact us to find out how Optimy can help your company effectively manage your environmental initiatives and amplify your social impact!


To avoid confusion and accusations of misrepresentation, we would like to clarify that, for the sake of simplicity, we use the term “client” in this article to refer to the parent company, a subsidiary or the organization/ particular department with which we collaborate.

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