As we have already seen in this column since this controversy emerged, Swisscom is increasing various prices. As much as certain increases are questionable, the price changes to its rates for its emails on Bluewin.ch are probably judicious, even justified.
The boulevard has been unleashed on the former monopolist for several days, focusing its attention on Swisscom’s email service, which is still partly free. A relentlessness that must be put into perspective by remembering what has been done in the private sector.
Swisscom is part of a trend
Who still remembers romandie.com, this information site which offered free messaging? After closing its unprofitable information portal, the owners also pulled the plug on the mail, which was very popular at the time for cost reasons.
Indeed, any service must be financed, possibly by advertising. In this sense, Swisscom’s approach, which is also embarking on questionable diversifications, is entirely understandable, especially as it maintains a free basic offer with advertising including a volume of one GB of data.
Emails in bluewin.ch: where to place the cursor?
Obviously, given what some local hosts offer or the American tech giants, we can discuss how to position the cursor, particularly in terms of the services offered. Let’s hope that Swisscom makes life easier for former subscribers, whom it still has to contact.
In any case, Swisscom’s strategy which aims to charge for such offers is more sensible than wanting to diversify in all directions. Quite honestly, I prefer operators who concentrate on their core business rather than seeking questionable financing in areas where they should not venture.
Xavier Studer
Below, some proposals from the artificial intelligence of Photoshop beta to illustrate this note:
Swisscom Bluewin mail more expensive. Photoshop AI image.
Swisscom Bluewin mail more expensive. Photoshop AI image.
Swisscom Bluewin mail more expensive. Photoshop AI image.
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