After the end-of-year holidays, which are often synonymous with reckless spending, the winter sales come at just the right time to regain purchasing power. If you need to equip yourself, or want to renew your wardrobe at a lower cost, this is undoubtedly one of the best times of the year. Discounts will multiply in all departments, from fashion to household appliances, including smartphones and connected products. But when exactly do the sales start? The question is perfectly legitimate, and comes up every year. Indeed, to not miss any good deals and make maximum savings, a certain amount of preparation is necessary. By making a list of items you want to buy a few days before the event, you will avoid being tempted by impulse purchases. In addition, knowing the date of the sales allows you to compare prices and find the best offers.
The 2025 winter sales will take place from Wednesday January 8 to Tuesday February 4. However, in certain border departments in eastern France, they will start a little earlier (from January 2 to 29). According to current regulations, winter sales begin each year on the second Wednesday in January, at 8 a.m. The summer sales, for their part, will take place from Wednesday June 25 to Tuesday July 22, 2025 throughout the country, with the exception of Corsica, where they will take place from July 9 to August 5. Sales periods are eagerly awaited by bargain seekers. They allow you to benefit from significant discounts on a wide selection of products, ranging from fashion to IT, including household appliances and furniture.
Although it is possible to get good deals in store as well as on the Internet, there are nevertheless differences in the way sales take place in virtual or physical stores. Online, good deals are generally available before the big day, so sales last a little longer. In addition, it is often easier to compare offers online than by going to different stores… In stores, sale products are generally only available in limited quantities. The offer is less extensive than online, and the crowds are sometimes large. In return, you have the opportunity to touch the products, or even try them.
The sales represent a unique opportunity to take advantage of unbeatable prices on a wide selection of products. However, the best deals are often only available in small quantities and stocks can sell out quickly. To maximize your chances of getting good deals, it is therefore necessary to prepare for the event. For example, you can subscribe to newsletters from your favorite brands to be informed of upcoming promotions. Some brands even reserve private sales for their best customers. Don't forget to activate alerts on applications that allow it, to be notified as soon as the sales start. This will allow you to access the products you are looking for before they are sold out. Finally, it can be a good idea to follow your favorite brands on social media, where they often share sneak peek information.
