A wedding that turns into a techno party is nothing out of the ordinary for Generation Z. In fact, people born between 1995 and 2010 post videos of this kind on social media. Lia Pittito, 28, is a wedding planner. She knows the trends that make her generation vibrate.
What are the trends that Generation Z likes?
These persons tend to delegate the organization because it is much simpler to call on wedding planners. Generation Z is more daring than previous generations. She dares to have an unusual decoration: there is less white and more colors.
And what else?
Generation Z loves destination weddings, that is to say weddings abroad. The couple chooses a place that is close to their heart, for example Italy or Spain. There is no limit.
What about the cake?
They like to impress their guests. The traditional wedding cake gives way to a large mille-feuille, a cake that the bride and groom can finish decorating in front of their guests.
How do these couples personalize their wedding?
It is important to them that everything reflects their couple. Since Gen Zers want to make their wedding a real event for their guests, they mark the occasion by organizing events before and after the big day, especially when it takes place abroad. For example, a party can be organized before the wedding, which allows guests to get to know each other in a relaxed manner. A brunch is often held the day after the big day.
Have the trends visible on TikTok arrived in Switzerland?
Everything you can see on TikTok also exists in Switzerland. Newlyweds happily invest in a good DJ. And if they like techno, that’s usually the vibe they choose for the party. It all depends on the couple.
Lana del Rey, Taylor Swift, Harry Styles. Is this the music you play at a Gen Z wedding?
At every Gen Z wedding, we hear at least one song from one of these artists. Some of their songs are even used for the entrance of the bride and groom into the church.
What is a wedding content creator and how important is it for Gen Z couples?
Wedding content creators are all the rage with Generation Z. This person hired to take photos and film with their smartphone, is present throughout the day.
Like a photographer, in short?
No, a content creator’s photos and videos are usually available immediately. The couple can instantly post on social media. With a photographer, you generally have to wait longer due to photo processing.
Do the bride and groom leave their own phones that day?
Absolutely. To make the most of their day, Gen Z couples typically don’t touch their smartphones on their wedding day.
What traditions continue?
The white wedding, the wearing of the veil, the father leading his daughter to the altar and the guests looking their best.
