Creams and makeup are subject to an expiration date.
Online platforms are now offering them at reduced prices, as the fateful date approaches.
But some brands are developing products that are almost eternal.
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Environmental initiatives
In recent months, Morgane has found a new site on which she orders all her cosmetics, as she shows in the TF1 report above. The Greez platform specializes in an anti-waste approach to cosmetics. At a lower cost, because the products received are not all in very good condition. All the bottles received by Morgane are in fact unsold, which she buys on promotion on the Internet.
4 tonnes of cream thrown away every day
Behind the site, a young company located in Chartres (Eure-et-Loir). It recovers products that manufacturers intended for the trash. Nothing is expired, nothing is unfit for consumption, but the products will be thrown away because of small defects. The platform has decided to buy them back to resell them to consumers, ranging from -30 to -90%.
In less than a year, it has developed partnerships with 150 manufacturers. Nearly four tonnes of cream are thrown away every day in France. Not only by manufacturers, but also by each of us at home. When it comes to cosmetics, we tend to get rid of our unfinished products as soon as they pass their expiration date. An indication that must be followed strictly for certain substances such as sun creams, but which could be more flexible for shower gels, for example.
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Hygiene, cosmetics… The boom in refillable products
Extending the lifespan of care creams is what the laboratory visited by our team seeks to do. Here, completely sterile cosmetics are designed. They cannot have been contaminated during the production stage, and therefore no longer have a use-by date. To guarantee the sustainability of the products, particular attention is paid to the containers, which can now deliver a dab of cream without returning to the bottle.
The rest of the TF1 report in the video at the top of this article.
