At PSG, we are now doing without Kylian Mbappé. The 2018 world champion left the capital club for free to join Real Madrid this summer. If Luis Enrique is absolutely not worried from a sporting point of view, the marketing managers must be more worried, the club having lost many subscribers and selling fewer jerseys since the departure of their star.
Since the arrival of the Qatar at the head of the PSGthe stars followed one another. Ibrahimovic gave way to Neymarjoined by MbappeThen Lionel Messi. But now, the PSG does not have any big stars in its team, which obviously has an impact on the life of the club.
10 million fewer followers for PSG
In today’s edition, The Team reveals that the PSG has seen a drop in traffic on social networks. While in recent days, the club has been pleased to have reached the 10 million subscriber mark on its channel WhatsAppthe club is said to have lost up to 10 million subscribers on Instagram. The fault lies with the departure of Mbappealso coupled with recent ones from Lionel Messi And Neymar. Posts are also less liked than before.
Slow jersey sales
The departure of Kylian Mbappé also has an impact on jersey sales. Kang-in Leedue to its popularity in Asia is the player who sells the most jerseys in PSG. But the absence of a gondola head at the PSG prevents the club from selling as many shirts as before since a clear decline has been observed. In the meantime, the PSG is one of the strong brands in European football, just like the real Madrid And Manchester United. It remains to be seen whether the departures of the stars will not further reduce the attractiveness of the PSG on social media and in stores.
