Former equipment supplier to the French XV, Le Coq Sportif has been taken to court by the FFR. The federation accuses the brand of unpaid debts of several million euros.
From now on back in the Adidas foldthe French XV sees the French Rugby Federation launch proceedings against the former equipment supplier of the BluesLe Coq Sportif (2018-2024). Florian Grill announced this to our colleagues at AFP this Wednesday. “They owe us 5.3 million euros in sponsorship contracts, unpaid royalties, late payment interesthe explained. We have made several debt repayment plans for Le Coq Sportif. None of them have been respected and we are reaching a point where we are assigning them to compulsory liquidation. If they want to get out of compulsory liquidation, let them pay us. When we arrived at the federation (in June 2023, Editor’s note), we already had more than 4.6 million in unpaid debts.”
The French brand has admitted to having had financial problems recently. “We have had a lot of trouble with the shoe over the last three years, which has led to difficulties and somewhat negative results.admitted this Wednesday Marc-Henri Beausire, the CEO of Le Coq sportif, on BFM Business. Today, all of these categories are performing extremely well.” He added that he had seen a growth in textiles of 20 to 30% since the Olympic Games.
