In the heart of the El Karia souk, traders are fighting to maintain accessible prices, despite increasing taxes. Between quality thrift stores and low-cost winter items, this local market adapts to serve citizens of average income, while focusing on affordable and varied products.
Many shopping enthusiasts abandon store windows and choose the contours of thrift stores. According to them, these mysterious items hide unparalleled authenticity and a diverse choice where affordable prices and high quality combine. In souk El Karia in Salé, one of the biggest places visited by advocates of “the right opportunity”, the rule is confirmed.
Approached by Hespress FR, Moussa, merchant affirms that “despite the high taxes that weigh on commercial activity, the economic situation of merchants remains fragile, particularly here, in the El Karia souk, and more precisely in sector 8, known for its competitive and accessible prices”. Faced with significant challenges, including increasingly restrictive taxation and fluctuating demand, retailers are making considerable efforts to maintain reasonable prices that are accessible to all budgets.
It is important to emphasize that these efforts are part of a clear desire to support households, particularly the most modest, who depend on this souk to meet their needs, he added before mentioning that “for those who believe that taxes are the direct cause of the price increase, we invite them to come and see for themselves the commitment of merchants to maintaining a fair and supportive pricing policy, despite the constraints”.
For example, during this winter period, he said, we offer essential items like coats and jackets at unbeatable prices, with a jacket being able to be purchased for just 60 dirhams. This commitment goes well beyond the simple commercial transaction: it reflects a social and solidarity mission, where we work for and with the most deprived citizens, in order to meet their essential needs while guaranteeing them access to quality products. quality at prices adapted to their purchasing power.
Observation shared by another merchant also contacted by Hespress FR: at Souk El Karia, thrift shopping is much more than a simple commercial activity: it reflects a real economic and social dynamic. Prices for second-hand clothing vary depending on the seasons, trends and the quality of the items offered, generally ranging from 70 to 160 dirhams per kilogram. Here, we make it a point to focus on quality first so that every customer, whatever their style or needs, can find satisfaction. Whether you are looking for shirts, knitwear, sneakers or even vintage, classic or bohemian style pieces, everything is available and carefully selected to meet the expectations of our customers.
Pointing out another problem that affects the commercial activity of these people, our speaker explains that “since the closure of the borders of Sebta and Melilla, thrift shopping has transformed into a fully legalized and regulated activity. We now work in collaboration with companies based in Tangier and Tetouan, and all transactions are subject to invoices and taxes, which has helped to professionalize this formerly informal sector”. Although prices may vary depending on the quality and type of product, we do our best to maintain fair pricing, generally oscillating between 80 and 120 dirhams, while ensuring high standards, he reiterated.
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And to conclude, he returns to the quality of these products: “I would also like to point out that I am the first to buy my clothes here, because I strongly believe in the quality of our products. Our priority is to serve our customers with affordable and sustainable items, while promoting ethical and structured trade.”.
Giving a helping hand to sub-Saharan migrants who are desperate for decent work, the thrift store is now an opportunity not to be missed. At the microphone of Hespress FR, a sub-Saharan merchant invites customers to come and explore the mysteries he presents: “At Souk El Karia, we pride ourselves on offering high value, good quality merchandise, tailored to the needs of our customers. Our offer is rich and diversified: clothing for women and men, sneakers, and many other items, always carefully selected to guarantee top quality”. The prices, too, are varied and accessible, determined according to the quality of the products and their novelty.
The difference lies in the arrival: when a new arrival arrives, it becomes the priority, immediately attracting the attention of customers, because the novelty remains their main center of interest. “Here we have a clear motto: the customer is king. Without it, there is no trade. This is why we are committed to offering the best, combining diversity, quality and accessibility.”, shares his mantra with us.
