Published on June 30, 2024 at 12:22 p.m. / Modified on June 30, 2024 at 12:23.
Until July 21, in a France on the verge of implosion due to hasty and high-tension legislative elections, the 78th edition of the Avignon Festival offers a theatrical program summarized by the director, Tiago Rodrigues, with a title very apropos: Find the words. Like a festival within the festival, the Swiss Selection in Avignon (SCH), which this year brings together six shows, is a formidable tool for promoting Swiss choreographic and theatrical creation. For Philippe Bischof, director of Pro Helvetia, this platform perfectly symbolises the mission of the Swiss Arts Council.
“A study showed that certain companies received more than 100 invitations after Avignon,” he rejoices, explaining that it is important to identify such platforms for each area. He cites as an example another performing arts festival, in Santarcangelo, near Rimini, as well as the literary fairs in Frankfurt and Turin, or the design fairs in Milan, Malmö and Shanghai. “In terms of supporting culture, we have a subsidiary role,” summarizes Philippe Bischof. The public authorities are investing 3 billion, with a contribution of around 10% from the Confederation.”
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