With the American Independence Day just two days away, let’s take a look at this study published each year by the Brands Keys firm, the aim of which is to determine the Top 50 most popular American brands. patriotsall sectors of activity combined, from clothing to high-tech, including cars and toys.
As every year since the first edition in 2002, it is Jeep which rises to the top of the ranking, despite the fact that the brand will have belonged to European groups for most of the period considered. Controlled since 2021 by Stellantis, whose headquarters are located in the Netherlands, Jeep can even be considered as a Dutch brand…in the same way that Peugeot, Citroën, DS or Fiatby the way! Let us recall that it had previously “belonged” to Germany from 1998 (DaimlerChrysler group) before passing into the hands of Fiat in 2010. An American company that owes a lot to the Old Continent, therefore.
«Patriotism is one of the most powerful values a brand can possess.», Robert Passikoff, president of Brand Keys
Jeep is ahead of Ford, second in a ranking that does not include any other car brand. While we can applaud Harley-Davidson’s fine seventh place, let’s note that neither General Motors nor Tesla are included: the former made its last appearance in 2013, and the latter in 2021.
Of the 7,460 consumers surveyed by Brand Keys, 80 percent said patriotism was “extremely” or “very” important. Respondents were asked about 1,381 different brands. Brand Keys emphasized how important patriotism is to the American consumer: “ Consumers now see everything through a political lens, so the value of patriotism is more important than ever “, declared the president of Brand Keys in a press release. Jeep is the primary owner of this value, with a real emotional foundation. Jeep has a history forged in the past and present. … In a more political and partisan market, Jeep has been able to create a connection with all consumers, which is why Jeep appears at the top of the list every year. » Not sure that French manufacturers, who have relocated a large part of their production abroad, would benefit from such an aura if a similar survey were carried out on this side of the Atlantic.
The Top 50 Most Patriotic American Brands (Automotive companies in bold)
1. Jeep
2. Ford
3. Levi Strauss
4. Coca-Cola
5. Disney
6. Walmart
7. Harley-Davidson
8. Apple
9. Jack Daniels
10. Amazon
11. Hershey’s
12. Ralph Lauren
13. Wrangler
14. Dunkin’
15. American Express
16. Colgate
17. MSNBC
18. Mattel (Barbie) (New)
19. Old Navy
20. Domino’s
21. Kellogg’s
22. Nike
23. FOX News
24. Pepsi-Cola
25. McDonald’s
26. WeatherTech
27. New Balance
28. Calvin Klein (New)
29. NFL
30. MLB
31. NBA
32. Gillette
33. L.L. Bean
34. Target NEW
35. Gatorade
36. Wilson Sporting Goods
37. AT&T
38. John Deere
39. KFC
40. Heinz NEW
41. Macy’s
42. American Eagle Outfitters (Nouveau)
43. Costco
44. Hanes NEW
45. Converse NEW
46. USAA
47. Oreos (Mondelez) (New)
48. Weber Grills
49. Revlon NEW
50. Home Depot (New)
