This French decoration brand opens its largest store in France in Toulouse

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Kraft settle down in Toulouse and more precisely in Balma, in the heart of the Gramont shopping center. The French decoration brand opens its very first store in Occitanie with more than 250 m² of rays. The curtain will rise for the first time on Thursday November 28, 2024 at 10 a.m.

The largest in France

Often associated with the small boutique in city centers, Kraft is getting a makeover with a whole new approach. The brand wishes to expand in order to establish itself as one of the references in decoration in France. The Toulouse franchise will thus become the largest Kraft store in France, spanning more than 250 m².

“Generally the Krafts are held by one or two people and do not exceed 120 m²specifies Didier Harcouet, manager of the Balma store. The brand has adopted a new approach by opening more spacious stores, of which the one in Toulouse will be the largest. Having worked in mass distribution, it was important to me to have space and a real team at my side. »

Between decorations and local products

Kraft has built its reputation on tableware, lighting, furniture and even its candles, which are among the products developed by the brand. In Toulouse, it will also offer foodand in particular local products specially chosen by the team.

“I would like to take advantage of this space to offer local delicatessen type products to offer and to treat yourself, around the aperitif. There will be a food corner with 100% French high-end products. Kraft gives me the opportunity to choose my products, about 10%. I am already thinking of several things that we would like to add, jewelry for example,” continues the manager.

Gift ideas before the holidays

Less than a month from tearing packages under the Christmas tree, Kraft will bring its share gift ideas of all kinds. Enough to allow the Balmese franchise to start its Occitan adventure off to a flying start.

“This is a very prolific period for Kraft. I would have liked to open a little earlier but the work dragged on a little. Fortunately, and this is what we absolutely wanted, we will open before the holidays,” rejoices David Harcouet.

Kraft
Gramont Shopping Center, Balma
Open Monday to Saturday from 10 a.m. to 8 p.m.
Open Sundays in December

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