The Lacoste brand modernizes its Marais store to (re)seduce she consumers.
After opening a flagship on the Champs-Élysées in 2022, Lacoste is continuing its expansion in Paris. This year, she is rethinking her boutique located at 29 rue Vieille du Temple, in the 4th arrondissement. The store of 80 square meters is now adorned with green and white, reflecting a clean and modern design. The immaculate facade gives a taste of the interior, where geometric lines and materials like velvet and recycled pique dress the space.
An offer adapted to the neighborhood
Lacoste offers a careful selection to adapt to the trendy spirit of the Marais. The store includes a corner vintagewith pieces chosen by Julien Boudet (Bleu Mode), to attract fans of retro and collector fashion. A space dedicated to the brand's famous polo shirts and a podium highlighting shoes and leather goods enrich the experience. Another corner presents fashion capsules and creations from the brand's runway shows.
Founded in 1933Lacoste belongs to the MF Brands group and has 1,100 stores in the world. In 2022, the brand posted a turnover of 2.5 billion euros. This renovation confirms Lacoste's commitment to reinventing itself while maintaining its sporty and chic heritage.
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