Nike and Opium Paris honor Moroccan zellige with the Jordan Air Ship Zellige

THE MORNING

June 28, 2024 at 3:06 p.m.

“Let’s celebrate our dual culture!” This is the duo’s leitmotif. He said et Mounir which come to dress the iconic pair Jordan Air Ship SP the marocan way.

Inspired by theMoroccan crafts“the Jordan Air Ship SP x Opium” was designated to Chatelet. It represents the dual culture of the founders of Opium. It features the emblematic stars of the Opium logo and a pattern inspired by the zellige (traditional Moroccan mosaic). The construction in add premium balances the beige upper with black and purple reinforcements. Blue details finish the design of the pair. For the final touch, the black swooshes hide a motif representing the dual culture of the founders of Opium,” explains the store via its account Instagram.

“Through this first collaboration, Jordan and Opium invite new generations to be artisans of their future,” we can read on the brand’s social networks Nike.

To mark the occasion, Opium has unveiled a promotional spotfilmed in Morocco, with the Moroccan-born rapper as protagonists View et Allan Guenaouithe founder of Huncho Familya brand aimed at celebrating the Kingdom’s artisanal heritage.

The limited edition Jordan Air Ship SP x Opium will be available on June 29 at Opium Paristhen on SNKRS in Europe from July 6.