The sales start in a few hours! First days, second markdown, third markdown… Make sure you go to the store at the right time to take advantage of the best discounts.
The winter sales are finally back in France and with them, exceptional offers. Whether on clothing, household appliances or high-tech devices, brands will fight throughout the period to be the most attractive. – 25%, -50% or even -75%, there will be something to enjoy.
This year, the winter sales will begin on Wednesday January 8, 2025 at 8 a.m. and will last 4 weeks ending on February 4, 2025. But while prices should not stop falling until the last moment, not every day will not be worth. If you want to be sure to get the best deals, while enjoying a wide variety of choices, it is actually advisable not to wait until the last few hours and to favor a very specific period.
According to a survey conducted by the Research Center for the Study and Observation of Living Conditions (Crédoc), the first four days of the sales are the most advantageous for getting good deals. After this time, the most sought-after products may already be sold out. Savvy consumers don’t waste time: they go to the store on day one to grab the items they’ve spotted at reduced prices. To maximize your chances of finding the best products, make sure to go in-store or online before January 12.
If you apply this tip, it is true that the discounts may not be as significant as during the last weeks of the sales, because stores often make even greater discounts to clear their end of stocks. Waiting for the second or third markdown to buy even cheaper can therefore be a good idea. But if the stock of merchandise was already reduced before the sales, the stores will not have to make a second or third markdown and you will no longer find anything.
Before giving free rein to your desire to buy, find out about the practices of the brands you use. Some brands do not hesitate to inflate popular reference prices to suggest a reduction that does not exist, or that is less significant than displayed.
