[Digital Business Africa] – The United Bank for Africa (UBA) Group announced on January 1, 2025 the appointment of Joseph ABENA to the position of Regional Director of Marketing and Communication for the CEMAC region. This promotion is part of a desire to strengthen the presence and impact of UBA in this strategic region.
For UBA Group, “this appointment demonstrates the recognition of his exceptional leadership, his adherence to the global dream of UBA and his role as a role model embodying the fundamental 3E values (Business, Execution and Excellence) of the institution”.
An exemplary career at UBA Cameroon
Joseph ABENA, until now Marketing and Brand Communication Director of UBA Cameroon, sees himself propelled to a regional role. His ascension is recognition of his exceptional leadership, his adherence to the group’s core values – Business, Execution and Excellence – and his active involvement in achieving UBA’s overall vision.
An ambitious regional mission
In his new role, Mr. ABENA will bring his expertise in strategic marketing, brand management, digital marketing, advertising and crisis communications to all UBA subsidiaries in the CEMAC region, covering Cameroon, Congo, Gabon, Democratic Republic of Congo (DRC) and Chad. He will also continue to serve as Marketing and Communication Director for UBA Cameroon, while reporting directly to the Marketing and Communication Director of the UBA Group.
A strong symbol of trust
This promotion demonstrates the confidence that the UBA group places in its local talents. It also illustrates UBA’s commitment to offering stimulating career opportunities to its employees and promoting local skills. As Regional Marketing and Communication Director for CEMAC, Joseph ABENA will continue to embody the values of leadership, transparency and innovation which are at the heart of UBA’s mission.
About Joseph ABENA
With more than 15 years of experience in strategic roles within multinational companies in the telecommunications and finance sectors, Joseph ABENA is recognized for his expertise and commitment. Since his arrival at UBA Cameroon in November 2022 as Head Marketing and Brand Communication, he has been able to provide innovative and strategic solutions to strengthen the bank’s position in the market.
Digital Business Africa extends its warm congratulations and wishes him every success in his new role.
Par Digital Business Africa. Source: Uba Cameroon
