Published on 01/07/2025 at 2:35 p.m.
The price of the most popular Rolex models fell by around 5% last year.
(Boursier.com) — The prices of the most sought-after second-hand watches, such as models from major Swiss brands Rolex, Patek Philippe and Audemars Piguet, continue to fall. The Bloomberg Subdial Watch index, which tracks the prices of the 50 most traded models by transaction value, fell almost 6% last year, the lowest since 2021.
In detail, the price of the most popular Rolex models lost around 5% during the year, that of Patek fell by 4% and that of Audemars Piguet by around 7.5% on the watch market. opportunity, according to data from Subdial, a
UK based watch trading platform.
Third year in the red
This is the third consecutive year of falling prices for high-end pre-owned Swiss watches. The second-hand luxury market soared in 2020 and 2021 to unprecedented levels during the pandemic, before suffering a sharp decline from April 2022, in a context of slowing economic growth and lower rates. higher interest.
Despite a more moderate drop in pre-owned watch prices last year than in 2023 and 2022, the Bloomberg Subdial index
still shows a gain of around 13% over two years (-8% for Rolexes).
Cartier is the only brand whose individual index has posted gains since January 2023, up about 4% over two years, benefiting from collectors’ interest in smaller jewelry watches. Subdial’s Cartier index fell less than 0.5%.
