SENEGAL-TIC / La Poste relies on innovation to overcome a “difficult context” (Director) – Senegalese press agency

SENEGAL-TIC / La Poste relies on innovation to overcome a “difficult context” (Director) – Senegalese press agency
SENEGAL-TIC / La Poste relies on innovation to overcome a “difficult context” (Director) – Senegalese press agency

Dakar, Oct 9 (APS) – The Senegalese Post is experiencing a “difficult context” but has the means to “transform these obstacles into opportunities, through innovation”, by offering “new products and services with high added value, adapted to the needs of the populations,” assures its Director General.

Through its ”commitment”, La Poste ”has the means to transform these obstacles into opportunities, through innovation, by offering new products and services with high added value, adapted to the needs of populations”, declared Maguette Kane, in her message on the occasion of World Post Day celebrated this Wednesday.

This world day ”is celebrated in a difficult context where La Poste is at a crossroads”, he admitted, stressing that ”as a historic institution and strategic infrastructure”, the company postal ”faces numerous challenges and faces tough, sometimes unfair competition, in all its areas of activity”.

According to him, this year’s theme, ”One hundred and fifty years of commitment to communication and the development of people throughout the world”, recalls ”the importance of the role that posts throughout the world continue to play. to play by making it possible to forge strong links between nations, people and institutions and to build solid postal infrastructures, fundamental in the implementation of public policies.

”The contribution of La Poste has been, in the past, remarkable for the economic and social development of our countries. It will remain so in the future, thanks to the extent of its network and above all to its capacity to adapt to changes in its environment, notwithstanding the reductive discourse which regularly recurs in public debate,” said Director General Kane.

He underlined that all over the world, under the aegis of the Universal Postal Union (UPU), posts are organizing themselves to “meet the challenges imposed by information and communication technologies, in a context marked by the phenomenon of globalization.

Mr. Kane indicated that the “transformation” of the company “will rely on a dense postal network to ensure the connection of people, both physical and moral, and ultimately promote social inclusion and financial support for the most vulnerable populations in the chain of progress.

According to him, this work which ”requires sustained support from state authorities and collaboration from all stakeholders in the postal ecosystem” also involves ”significant investments, appropriate regulation and adapted reforms, as well as strengthening the institution’s capacities to face contemporary challenges, particularly those linked to digital transformation, financial inclusion and the social and solidarity economy.

Thus, he maintains, ”La Poste will be able to fully continue to play its central role by asserting itself as a privileged partner of the State to contribute greatly to the achievement of the objectives targeted by the national development strategy developed by the new state authorities ”.

Maguette Kane believes that La Poste’s network and expertise “are real assets in the implementation of Vision-Senegal 2050. To this end, La Poste needs to build a modern and resilient infrastructure, capable of better meet the needs of Senegalese people, residing either in urban or rural areas, or in the diaspora.

The Senegalese Post Office, like its counterparts around the world, will celebrate World Post Day on Wednesday on the theme: ”One hundred and fifty years of commitment to communication and the development of people around the world” ‘, we learned from the company.

In Senegal, the creation of the Post Office dates back to 1893 during the colonial era.

At independence, in 1960, the Post and Telecommunications Office was created, which in 1995 became the National Post Office.

Abdoulaye Seck Marie Parsine was the first post director of Senegal and Mauritania, from 1893 to 1924.

World Postal Day, celebrated on October 9 each year to mark the anniversary of the founding of the Universal Postal Union (UPU) in 1874 in Bern (Switzerland), was established following the Congress of the UPU in Tokyo in 1969.

OID/ASB

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