In Loire-Atlantique, the Côte de Jade continues to gain residents

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The coastal towns of the Jade Coast are always attractive. This is what emerges from the figures revealed by theNational Institute of Statistics and Economic Studies (INSEE).

Even if it is the number of inhabitants recorded three years earlier (in 2022 for the 2025 vintage), this variable is important since it is taken into account to set, for example, the number of pharmacies, the method of voting in elections or compensation for elected officials.

The Loire-Atlantique department won 92 300 habitants between 2016 and 2022. If all the intercommunalities of Loire-Atlantique contribute to the growth of the population, the demographic evolution is twice higher, or even more, than the regional average in four intermunicipalitiesincluding two located in the Pays de Retz: Grand Lieu Communauté and Pornic Agglo Pays de Retz.

Pornic Agglo Pays de Retz by motor

Concerning the latter, it is the coastline which plays a driving role, confirming the trends of recent years (+ 2.1% per year between 2016 and 2022, after + 1.5% per year between 2011 and 2016).

In the municipalities, the strongest departmental growth concerns Pornic (+615 inhabitants per year between 2016 and 2022, i.e. growth of +3.8%) – even if Mayor Claire Hugues puts these figures into perspective (read below) – and La Bernerie-en-Retz (+ 3%), which crosses the threshold of 3,500 inhabitants. Which has the effect of subjecting the seaside resort to the SRU law (Solidarity for urban renewal) and, therefore, to the obligation to build more social housing.

Great progressions along the retro coastline

But this dynamism is not confined only to the seaside since in retro coastlinesome municipalities are in good health.

This is the case, in the countryside, of Saint-Viaud (+ 2.5%) and Rouans (+ 2%) which attract young families with children who do not have the means to settle on the coast, but also Saint-Léger-les-Vignes (+ 2.9%), La Chevrolière (+ 2.4%) and Pont-Saint-Martin (+ 2.8%) whose proximity to Nantes is an undeniable asset.

Conversely, only three municipalities in the Pays de Retz “lose” some inhabitants: Brains, Corsept and Paimbœuf.

In the latter, where several real estate projects are underway, the trend should be reversed in the years to come.

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