Booba has never been one to stay inactive. After conquering the world of rap, he is now launching into the cannabis market by creating his own brand, PRT LAB, in collaboration with TH Seeds. To mark the occasion, he unveiled a very original short animated film: a bear attracted by the smell of weed in a forest, who smokes it and then launches into a thriving business, joining B2O in Miami to celebrate his sucess.
With an animated film, Booba presents PRT LAB!
A fun and confident “comm stunt”. Booba, known for his keen business sense, sensed the potential of this growing market, especially with the evolution of legislation, particularly in Germany. Far from being a simple fad, this new adventure is part of the continuity of Booba’s artistic universe and the hip-hop culture that surrounds it. As he himself explains: “It wasn’t really a vocation, but I always did my business in relation to my art, to my hip-hop culture. I always seized the opportunities I had. Hip-hop brings together a lot of things.described the rapper on this new project.
“There are clothes, of course, there is a lifestyle. In fact, I have always allowed myself and I have always felt legitimate to do everything that revolved around my art. Weed is part of my life. When I saw that Germany was legalizing it, I said to myself that things are starting to move.”, specifies Booba regarding PRT LAB. With this new company, the French rapper exiled in Miami proves once again that he is a true jack of all trades. Its aura and creativity should allow it to find a place of choice in this booming market.
It remains to be seen whether this project will experience the same success as Booba in music with more than 25 years of career under his belt.
