This fall 2024, ADT conducted three call for tender procedures in order to put different agencies into competition regarding press, media and web marketing strategies.
For the press, the specifications were published on July 18. Six agencies submitted their proposals, three were selected for the second round auditions, and it was ultimately the Sylvie Blin agency which obtained the best score from a jury made up of elected officials, tourism professionals and ADT technicians.
For the media strategy, two agencies applied following the publication of the specifications on September 10. They were both able to present their proposals orally, and it was the Good Buy Media agency which was entrusted by the members of the jury, the office and the board of directors with the deployment of the 2025 media actions.
Finally, for the digital and webmarketing strategy, seven candidates responded favorably to the specifications published on September 20, three were interviewed by a jury of experts and it is the CyberCité agency which will support the ADT and ensure optimization of its digital tools for the years to come.
