The ocher city’establishes itself as a preferred destination for national and international visitors. And this was demonstrated during the end of year celebrations.’year.
Among the determining factors, the mild climate and pleasant temperatures even in winter, according to the Regional Tourism Council (CRT) of Marrakech, which also adds the rich cultural and gastronomic offer. According to the Ministry of Tourism, Crafts and the Social and Solidarity Economy, Morocco welcomed 13.1 million visitors during the first nine months of 2024, setting a new historic record.
Marrakech largely contributes to this success with an increase in tourist arrivals of 71% compared to 2023, supported by the increase in the offer of international flights. Marrakech-Menara airport recorded a flow of more than 10 million passengers this year, confirming its role as a strategic hub.
Data published by the High Commission for Planning reveals a notable increase in overnight stays, with an overall hotel occupancy rate reaching 72%. Tourists arrive mainly from France and the United Kingdom, with growth of 16% and 40% respectively.
Marrakech is also establishing itself as an essential destination for world events. In collaboration with the Ministry of Foreign Affairs and international partners, the city recently hosted large-scale meetings, such as the annual meetings of the International Monetary Fund (IMF) and the World Bank (WB), less than ten days after the earthquake which shook the Marrakech region.
For 2025, the city is preparing to host other major events, such as the African Book Festival and the African Cup of Nations, thus consolidating its role as a cultural and economic crossroads. The Government Tourism Project 2023-2026 plans to strengthen the integration of Marrakech into regional circuits, particularly with the neighboring provinces of Drâa-Tafilalet.
According to Ansamed.
Morocco
