Morocco, a country in the midst of socio-economic transformation, places sport at the heart of its ambitions to inspire its youth and meet their aspirations. A powerful vector of social cohesion, sport manifests itself through the modernization of infrastructures and sporting events of international scope.
With youth representing nearly a third of its population, Morocco capitalizes on sport to promote social inclusion, education and empowerment. Organizations like Tibu Africa embody this dynamic.
Among the flagship initiatives is the New Generation Second Chance School, which is aimed at young people in NEET situations (neither in employment, nor in education, nor in training). This program trains young people in sports careers, helping them to reintegrate professionally while contributing to a more equitable society.
Read also | The ONMT relies on Football to promote the destination
In the same spirit, the Sport Social Innovation Lab, also managed by Tibu Africa, encourages sports projects with strong social impact, promoting entrepreneurship and social innovation. These initiatives demonstrate the potential of sport to transform the lives of young people, particularly marginalized populations.
Sport, a tool for awareness and public health
Partnerships between Tibu Africa and organizations like UNAIDS Morocco highlight the role of sport in awareness campaigns on crucial issues such as HIV, gender and human rights. The Sports Generation Program, launched in Dakhla, introduces children to a healthy and active lifestyle, strengthening their educational and social development.
Massive investments in sports infrastructure reflect Morocco’s ambition to become a major player on the international sports scene. The future Hassan II stadium in Casablanca, announced as the largest in the world with a capacity of 115,000 seats, symbolizes this bold vision. Under construction, it could host the final of the 2030 World Cup, which Morocco will co-organize with Spain and Portugal.
Read also | How Morocco wants to make major sporting events a vector of socio-economic progress
Sport, a catalyst for regional development
These infrastructures are part of a global strategy aimed at developing the regions and promoting youth participation. Through academies like those of Badr Hari or Rachid Jkitou’s Fight Academy, combat sports, in particular, play a crucial role in inspiring young people and creating a pool of local talent.
Football, the king sport in Morocco, brings together millions of supporters and embodies the ambition of a country in search of international recognition. The hosting of the 2025 African Cup of Nations and the 2030 World Cup marks a new stage in this quest.
An economic and societal impact
The contribution of sport to Moroccan GDP, increasing from 0.64% in 2008 to 2.5% in 2023, illustrates its growing importance for the national economy. By attracting international events such as the World Football Summit in Rabat, the Kingdom is strengthening its positioning as a sports hub in Africa.
Furthermore, the installation of the permanent headquarters of the FIFA Africa Office in Marrakech confirms the strategic role of Morocco in the global football ecosystem. These advances, combined with the success of national clubs and the national team, strengthen social cohesion and nourish the dreams of youth.
Read also | Football: Bouchra Karboubi in the top 5 of the best referees in the world
Champions as role models for young people
Iconic figures such as Rachid Jkitou, Ali Oubaali and Badr Hari embody the potential of sport to inspire a new generation. These champions, attached to their Moroccan roots, invest in local initiatives to pass on their know-how and motivate young people to believe in their dreams.
According to Ali Oubaali, “nothing is impossible if you work hard and surround yourself with the right people”. These words resonate in a country where sport has become a true school of perseverance and resilience.
A lever for innovation and resilience
Beyond competitions and infrastructure, Morocco is banking on innovation to improve sporting performance and prepare the talents of tomorrow. The integration of cutting-edge technologies, modern training strategies and sports science demonstrates this desire to rise among the best nations.
Read also | Nation Sportive opens its 2nd UFC Gym Club in Rabat and 7 Corners in the kingdom
Morocco has understood that sport goes beyond simple entertainment. It is a tool for social transformation, an economic engine and a vector of emancipation for young people in search of opportunities. By investing in sport, the Kingdom is investing in its future, providing its citizens with the means to dream, succeed and contribute to a more equitable society.
Thus, as Morocco prepares to host major sporting events, it is also redefining its development model, placing youth and sport at the center of its social project. An ambitious vision, but above all a bearer of hope for a nation in full swing.
