American Express recently published its ranking of popular destinations for 2025, and Brittany features prominently. This iconic French region, recognized for its breathtaking landscapes, rich cultural heritage and unique gastronomy, is establishing itself as a preferred destination for Millennials and Generation Z. This ranking once again underlines the universal appeal of Brittany, both traditional and modern, which appeals to an ever-widening international audience.
Brittany, an exceptional mix of nature, gastronomy and history
Between its spectacular coastal landscapes, wild beaches, enchanting forests and charming Breton villages, Brittany offers a unique natural setting. History lovers will also find what they are looking for here, with emblematic sites such as the fortified city of Saint-Malo, the megalithic alignments of Carnac and the castles of the Rance valley.
The region is also renowned for its gastronomy, with specialties that delight gourmets: pancakes, pancakes, kouign-amann and seafood are among the essentials. This combination of natural and culinary pleasures makes Brittany a destination that never fails to captivate.
A perfect region for new generations of travelers
Brittany particularly appeals to younger generations, and this is no coincidence. Millennials and Generation Z are looking for authentic, immersive and environmentally friendly experiences, and the region perfectly meets these expectations. With its seaside hiking trails, numerous water activities and cultural festivals, it offers a variety of experiences to suit all tastes.
In addition, its growing concern for sustainable development, through local initiatives in favor of ecotourism, reinforces its attractiveness among travelers sensitive to environmental issues. Brittany is the guarantee of a memorable trip, far from clichés and crowds.
A French destination that shines amid prestigious international choices
Brittany is among the hottest destinations for 2025, alongside prestigious locations such as Brisbane in Australia, known for its museums and dynamic nightlife, or Koh Samui in Thailand, renowned for its idyllic beaches. American Express thus underlines that the French region stands out for its perfect balance between authenticity, modernity and accessibility.
Unlike some exotic destinations, it offers a more accessible alternative while promising equally rich and diverse experiences. For foreign tourists as well as for French people rediscovering their heritage, it is obvious.
In this table, we find a presentation of 5 trendy destinations for 2025 as well as the elements that make them particularly attractive according to American Express:
| Destination | Trendy assets |
| Brittany (France) | Spectacular coastal landscapes, hiking trails, Breton culture, gastronomy and quality hotels. |
| Brisbane (Australia) | Vibrant nightlife, modern museums, innovative restaurants and a cosmopolitan atmosphere. |
| Koh Samui (Thailand) | White sand beaches, lush jungle, turquoise waters and a relaxing atmosphere. |
| Macao (Chine) | UNESCO-listed historic center, hybrid Sino-Portuguese culture and modern attractions. |
| Paros (Greece) | Picturesque villages, idyllic beaches, traditional Greek cuisine and Mediterranean charm. |
The presence of Brittany in this international ranking is a sign that this region is constantly reinventing itself while remaining faithful to its roots. It embodies an authentic, warm and welcoming France, where every visitor can find what they are looking for. As 2025 looms, Brittany invites you to rediscover its treasures, between centuries-old traditions and modern attractions.
