Alençon. Sales are no longer a regular occurrence, customers have already taken advantage of the promotions

Too much promotion, kills the promotion, in any case, kills the Sales in Alençon (Orne). There is no longer this effervescence which characterized these days at reduced prices which we used to wait impatiently to do good business.

In the city center, as in the commercial area of Condé-sur-Sarthe, in the mall, we do not feel that a commercial event is in progress, which we call sales for two centuries. Customers have already shopped on during the Private sales or during the numerous commercial operations which mark the year. In addition, the products on sale (which must be cleared) are, by definition, those that remain on their hands, those that have not sold, and therefore not the most attractive.

Sell ​​at a loss, if necessary

In the Carrefour gallerycustomers push their shopping carts without hurrying, as if nothing had happened, to do their usual food shopping.

A trader, who wishes to remain anonymous, explains that the ” private sales have already attracted its loyal customers, but the offers are regulated.” He believes that the sales nevertheless remain interesting for him and his customers: “for boost turnover but above all for rotate products, storing is expensive. During sales we have the right to sell at Lost, and it is essential, we must quickly make room for new things of the next season”, which are already arriving by carriers.

Clear stock

On the other side of the Condé shopping area, at the Ixina franchisee, François, salesman, is looking in his reserve for a “Sales” sign to install. For the kitchen designer, it is also a matter of selling off the stock: in this case exhibition furniture and household appliances, up to -50%. For the rest, François already explains that he must create the event regularlyrun promotions all year round, offer a special deal every month: free break, free VAT, discount on household appliances, etc. “Ultimately, Sales are no longer really an appointment », comments François who knows, from experience that “the first week, promotional customers devote them to textiles and shoes before thinking of coming to our door. »No hurry.He calmly puts up his red sign with a -50% mark at the entrance.

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