L’ADC Award Night was held last Saturday (June 15) in Zurich. From a total of 347 submissions, the jury selected the best works for a cube: the gold jury awarded 4 gold, 14 silver and 42 bronze cubes.
The 2024 GOLDS
Grand Prize and gold for the film – TV/long format category for “The Good Life” by Thjnk, advertiser Denner
According to ADC President Thomas Wildberger, the story of Denner’s impoverished grande dame is simply perfectly realized, from the first image to the last. “The idea, the storytelling, the craftsmanship and especially the music are consistent down to the smallest detail and the whole film is an exceptional piece of work that never ceases to be entertaining, even after multiple viewings.”
GOLD for the Digital Interactive Promotions category for “The Flipcode Mistery” by SiR MaRY for Samsung
Are television screens being abandoned in favor of the mobile screen? Not if Samsung is to be believed. “Samsung’s Tschugger crossover sets nothing less than new milestones in the interactive promotions category,” says Wildberger. “The interweaving of online and linear TV, social content and the treasure hunt was a pleasure from the moment of participation – and then also during the judging.”
Gold for the Creative Effectiveness category for “Giving a Voice to the unheard” by TEAM FARNER and CSR prize
“Candidate Islam Alijaj had little hope of becoming a parliamentarian. And he grabbed it. He entered the National Council elections from 11th place on the list, with a speech disability and using a wheelchair. A successful bet since he managed to get elected and enter the lower house of Parliament. An excellent performance, both from Islam and TEAM FARNER.”
Gold for the Spatial Experience category for the anniversary action “30 years of FREITAG: Thursday weeks”, advertiser FREITAG Lab
In the 90s, Migros copied the cult FREITAG bags and called them Jeudi. Today, on the occasion of the company’s anniversary, things have been reversed and in an extremely original way: “By transforming the FREITAG Tower into the Donnerstag Tower without further delay and transforming it into a Migros store , FREITAG demonstrated a great sense of humor and a lot of creativity.
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Evergreen for all Digitec Galaxus advertisements, Digitec Galaxus advertiser
Evergreen must sustainably enthuse the jury over the long term. Guarantor of ADC cubes for years, the Galaxus “Voll das Leben” campaign was rewarded as all the campaigns produced by this e-commerce platform. This year again, she is among the silver winners.
Student of the Year is Rosa Zimmermann and Jannis Pfister.
The coveted title of “Student of the Year” was won by Rosa Zimmermann and Jannis Pfister with their interactive Build-your-own-adventure film “starrk. In addition, three other student works* found themselves on the shortlist.
