“French Football”, a spot to try to change the image of Ligue 1 as a “farmers league”

Without match images, but with a focus on regions and the identity of the clubs, the League also plays the humor card, with a nod to the Franco-British rivalry. Entitled “We will show you”, it is intended to define French football. “We don’t put ourselves at their level, but if we were the “farmers league”, we would try to position ourselves with a very ambitious project, both sportingly and culturally, the president of the League aims for. We want to succeed in our entry into culture, to become a gateway to the world of fashion, cinema, music, we want to anchor ourselves in the national heritage. But that takes time, Rome was not built in a day.