What is happening to Kate Moss?

Every Fashion Week, Kate Moss is a fashion sensation. But this season, it’s not his legendary aura that is panicking TikTok, but rather his strange behavior. On June 21, the first day of summer, the star model was invited to the Dior men’s spring-summer 2025 show. She arrived arm in arm with her companion, Nikolai von Bismarck: so far everything seemed “normal” . But it’s when she takes her place in the front row of the show that nothing goes wrong. Barely installed, the photographers form a wall in front of her. Visibly embarrassed, Kate Moss moves in all directions, sometimes turning around as if to avoid the flashes, even though she has been used to lenses her entire career. “If there’s one place where you know you’re going to be photographed from every angle, it’s a fashion show, right?”, annoys an Internet user on TikTok, while another believes that she simply “didn’t take his commie”. The term “coco” referring to the word “cocaine”.

This second remark is widely shared in the comments of another video of the same parade. In this one, Kate Moss seems to be unable to sit still. Sitting cross-legged, she gives the impression of no longer knowing how to position her legs, runs a clumsy hand through her hair, constantly moves her head. “What did she take?”, “Missing it?!”, “Floured”, “Kate Moss is back in her festive era!”, Internet users say ironically, or not. All this, just a few days after literally falling into the decor of the Gucci spring-summer 2025 show.

Anatomy of a fall

The super model’s unique ways don’t stop at the front rows of the fashion shows. On June 22, she was filmed by a fan outside the Ritz, Place Vendôme. Dressed in a long black embroidered dress and perched on high heels, she loses her balance and collapses to the ground. The last straw for an Internet user: “Since coming to Paris, Kate Moss has been weird, I think. Even during the parades she kept bouncing around in her seat and didn’t look very comfortable.” Many observe through these behaviors a return to the 1990s, a time when Kate Moss embodied the “heroin chic” trend. An absent attitude which was characterized by a thin physique, a sunken face and a sulky, even sad pout. But above all, no one has forgotten the famous date of September 15, 2005, the day The Daily Mirror publishes photos of Kate Moss using cocaine. The scandal is such that he will end up in court for defamation. If Kate Moss emerges as a winner, she will lose big: fans, but above all contracts with major luxury houses.

Throughout her career, Kate Moss has frequently been in the spotlight of the tabloid press. In the 2000s, there were countless headlines targeting the model when she was in a relationship with the sultry Pete Doherty. A rock’n’roll lifestyle which, despite everything, was his signature.

Then the years passed, before Kate Moss decided to begin a healthier shift. “Someone approached me after hearing about my lifestyle change,” she told Vogue on August 31, 2022, shortly after launching Cosmoss, her beauty and wellness brand. And continuing in a reassuring tone: “I meditated, did yoga, I’m just in much better health.” Two years later, many Internet users are questioning this discourse, affirming that the Kate Moss of the 1990s is on the verge of a thunderous comeback. For the best or for the worst ?