It's a very bad news for a famous beauty brand. While many French people love it, the latter finds itself in liquidation. In a difficult economic context, many brands are struggling to get by.
The end of this beauty brand
Iconic brands, beloved by many, are bearing the brunt of financial pressures. And the least we can say is that the world of fashion or beauty is clearly not spared. Consumers have understood this well.
After the fall of the giant The Body Shop, another emblematic brand has announced the end of its adventure. Indeed, the famous French beauty brand Nailmatic finds itself in liquidation. A real blow for all fans.
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As a reminder, Nailmatic is a company known for its innovative, environmentally friendly nail polishes made in France. She represented a true reference in her field. Since its creation, the brand has won over a large audience.
And this, thanks to biosourced and clean products. They clearly met consumer expectations. But despite its success, the beauty brand has not had no choice but to file for bankruptcy.
On its site, the products that made beauty lovers happy have disappeared. They then left room for an empty page. On social networks, the official announcement moved many Internet users. Many expressed their sadness.
“These last few weeks have been intense and difficult”
Clémence Huignard, general director of the brand, made the announcement official in a poignant message published on LinkedIn. In her speech, she still wanted to salute the dedication of her team. It must be said that the latter worked tirelessly to support the end of the company's activities.
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“These last few weeks have been intense and difficult. But they also revealed what made this company strong: an extraordinary team, committed to the end to leave the situation as clean as possible and serve our customers with heart, until the last moment.she said on the beauty brand.
A thank you video was also released on social networks. In the comments, several Internet users expressed their dismay. They declared: “Thank you, nailmatic was a great brand. », “Too sad. Your brand, your values and your products were really cool… ».
Others also added; “I still can’t believe it… I still hope that a recovery will take place! » or even “Courage to you and thank you for these years when your products have delighted my children”.
Despite this failure, the beauty brand has done everything possible to stay true to its values. One thing is certain, it is the end of a great adventure. And it is also a bad news for consumers.
