Visual of Bank of Africa’s “Dima Kayn L’hal” campaign. Credit: BOA.
Bank of Africa launches a new commercial brand platform “Dima Kayn L’hal”. In a press release released on June 13, the bank announced the launch of this new platform which promises “ proximity, expertise, customer centricity and accessibility “. Solution-oriented, it is the result of numerous banking innovation and customer experience improvement initiatives, indicates the same source.
The new platform also reflects Bank of Africa’s commitment to providing the best banking services to all its customers, both individuals and businesses, and to improving their banking experience by providing them with a broad portfolio of products and services. innovative.
This brand platform, details the press release, uses a direct tone with the disruptive claim Dima Kayn L’hal, which communicates the idea that the bank is in phase with the lives and mode of expression of its customers. This claim also highlights the bank’s commitment through its listening and expertise to providing them with creative and adapted solutions to transform their needs into projects and their projects into success.
In addition, it is based on a Brand Equity strategy. Bank of Africa’s new commercial brand platform thus emphasizes the key commitments of the Bank of Africa group towards its customers and its environment in general. In this framework, several principles are highlighted, chief among them expertise, proximity, customer centricity and accessibility. “ This new promise is materialized by a wide range of innovative banking and para-banking solutions for everyone as well as advantageous and accessible offers in terms of pricing and usage. », we emphasize.
A major launch campaign is being deployed this month through a series of video capsules and posters with a modern treatment and breaking with the bank’s usual codes. The new Bank of Africa capsules take place in a reconstituted agency adopting the technique of one shot with instant change of scenery. Each capsule presents a challenge encountered by a client or prospect; the advisor then offers the most suitable solution.
