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In recent years, Discount stores have been full of new customers. Due to the crisis, questions concerning their purchasing power are at the center of all discussions. So, they will be happy to learn of the arrival of a new brand in France.
With its very low prices and its wholesale model, this new brand has everything to please consumers. It’s simple, it offers attractive prices all year round. In addition, it claims to be cheaper than the competition. This new hypermarket intends to meet consumer expectations, particularly in the food sector. Enough to scare Lidl or Aldi? Let’s see together.
A new brand with a very effective strategy
This new brand has an exotic name, Wholesale. Present internationally, this warehouse store concept relies on ultra-competitive prices to attract buyers. Accessible to individuals and professionals, it offers a wide range of food and non-food products in large quantities at reduced prices. Furthermore, Unlike stores like Metro, no subscription or membership card is necessary.
Customers can browse the vast aisles of this new brand and fill their cart with products available individually or in bulk. The good news with this second option is that it is possible to benefit from regressive prices. The more you buy, the cheaper the unit costs.
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This approach is ideal for large families and restaurateurs. The chain aims to be the cheapest in its catchment area, with prices up to 15% lower than those of traditional hypermarkets. In other words, this new brand intends to make a big impact as soon as it is established in France.
How to manage such promises?
To keep its promises of low prices, this new brand adopts a solid economic model. No one-off promotions, but consistent low prices throughout the year thanks to purchasing in large volumes.
Indeed, a team of experienced buyers works to obtain the best offers by relying on the group’s brands and their market expertise. The store also offers seasonal offers on non-food products.
Thus, this allows it to compete with a brand like Action. It will obviously take time to try to reach the top of the ranking of stores that the French prefer. But Atacado pulls out all the stops to convince you.
This new brand belongs to Carrefour
This new brand belongs to the Carrefour group and originates from Brazil. His arrival in France comes at a crucial moment, while many French people are facing a decline in their purchasing power.
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The first store recently opened its doors in the Paris region, in Aulnay-sous-Bois (Seine-Saint-Denis). If this concept meets the expected success, other openings are planned throughout France.
Atacadao is thus positioned as a promising solution for consumers looking for low prices and good deals. SO, this new brand brings a breath of fresh air to the distribution sector in France. And speaking of distribution, she could redistribute the cards between the different groups. However, we know that fierce competition is good for consumers, who benefit from lower prices.
