Kei Cars: a compact and efficient solution
Kei cars, with their reduced dimensions (3.40 meters in length and 1.48 meters in width), are designed to easily navigate Japan’s narrow and densely populated streets.. They squeeze in and park in spaces impossible for standard cars. Ryuji, a Suzuki owner in Tokyo, explains in the columns of Le Parisien: “ With a standard city car, I wouldn’t have space to park. » Indeed, the maximum height of 2 meters of these vehicles ensures a spacious interior, where even children can change standing.
Businesses have also adapted. Hinoaki, a local baker, uses a Daihatsu converted into a van. “ I consume less gas, I pay less for my insurance and I can squeeze through the small alleys for my deliveries “, he congratulates himself. These vehicles are therefore appreciated as much for their economy as for their practicality.
Growing popularity
In twenty years, the market share of kei cars has increased from 20% to 40%. Their popularity extends from cities to rural Japan, where they are often indispensable in rural areas with narrow roads. Pierre Loing, vice-president of Nissan, emphasizes: “ In the suburbs of Tokyo, if you get lost in the rice fields, two cars of normal width cannot pass each other. »
Their success is also supported by a strong preference from Japanese women, who represent 60% of buyers. The Suzuki Alto Lapin, for example, with its retro and cute look, was very successful, particularly with this clientele.
The export challenge
Despite their success in Japan, kei cars are struggling to export. European requirements, particularly in terms of performance and safety, constitute obstacles. However, the introduction of electric models like the Nissan Sakura could be a game-changer. With a range of 180 kilometers and a top speed of 130 km/h, the Sakura is well positioned to meet the expectations of European consumers.
Towards an automobile revolution in Europe?
Enthusiasm for small electric cars is also spreading to Europe. Luca de Meo, general manager of Renault Group, suggests taking inspiration from kei cars to develop more ecological and affordable urban vehicles. He argues that “ driving every day in an electric vehicle that weighs 2.5 tonnes is an ecological contradiction. » If Parisian parking spaces were adapted to the dimensions of kei cars, the space gain would be “equivalent to 55 football stadiums”, he adds..
Kei cars could well represent the future of urban mobility, not only in Japan but also in Europe, provided that infrastructure and regulations are adapted.
