Top start for the 2025 winter sales! For four weeks, from Wednesday January 8 to Tuesday February 4, stores will sell off their stocks. On the menu: attractive promotions on wide ranges of items.
While the results of the 2024 episode were rather lackluster (-6% in sales compared to the previous edition, according to figures from the Retail Int panel), traders are hoping for a boost this year. Indeed, the economic and social climate at the start of 2024 was a bit tense: farmers’ demonstrations, pressure on the purchasing power of the French with high inflation… Enough to limit their motivation to shop . For this year, against all expectations, the signals are more positive. “The context is better than in 2024 and the political instability we are experiencing has little impact on purchases of fashion items, unlike spending on home and accommodation.», Tells us Yohann Petiot, director of the Commerce Alliance, which brings together around sixty major brands such as Jules, Levi’s and Promod.
Prices down 30% from day one
So, a few hours before the opening of the 2025 sales, the stores are in the starting blocks. “December and January are the two most important months of the year in the fashion world, between Christmas and saless,” assures Yohann Petiot. And the significant discounts should attract crowds. Expect to see labels showing discounts from day one with prices falling, on average, by 30%. A boon for consumers looking for bargains.
Winter sales 2025: are you going to rush to the stores and for what budget? Tell us!
This is the case of Laurence, reader of Capitalwhich intends to take advantage of these discounts. “Given very tight budgets, we impatiently await the sales to renew everyday clothes. My son no longer has socks that fit and my husband’s jeans are worn out. We managed to hold out until this period to make these much-needed purchases, but at lower prices given the difficult finances.“. A testimony which clearly illustrates the situation of the French faced with soaring prices.
Sales remain a key event
Certainly, with the commercial outbursts of Black Friday, French Day, and the various private sales operations, the sales seem to have lost some of their splendor. Gone are the days when some consumers took a day off to be the first to rob the shelves. As Yohann Petiot points out, “the frenzy of sales is no longer that of 10-15 years ago. But this period remains a key and attractive commercial meeting for customers“. Let’s see if, like Laurence, the French will open the doors of stores tomorrow.
