This bakery near Nice offers to win a gold ingot by buying a galette des rois

It makes the eyes of customers of the J. Defforges bakery in La Trinité shine… A five-gram gold bar worth 450 euros is promised to them if they win the draw of a competition during the purchase of a galette des rois.

“I have a rather happy hand. My husband and I took two frangipanessays Liliane, 64, from Cantaron. And I filled out the form to enter the draw.” “Hue!exclaims Bernard, 69 years old, from L’Abadie, upon hearing the news. It’ll encourage me to buy pancakes and bring friends here.”

“With 450 euros, I will go to Rome”

Because the gain leaves you dreaming. “With this money, I will be able to please my daughter with a gift at OGC Nice and my sweetheart with a break for two”underlines Christophe, 43, from La Trinité. “With 450 euros, I will spoil my children”is already enthusiastic about Hélène, 48 years old, from Châteauneuf-Villevieille, who calls out as she leaves the bakery: “Give me luck!” Pleasing his children is also the priority of François, 57 years old, Charlène, 30 years old, both from La Trinité and Charly, 67 years old from Drap.

“With 450 euros, I will repay the loan I took out for renovation work on my home more quickly”invokes more down to earth Frédéric, 50 years old, from La Trinité. Another resident of the town, Jean-Louis, 68 years old, could “buy with this ingot a mobile phone that is not gold-plated but more modern than the one I currently have”. Serge, 62 years old, from Saint-André-de-la-Roche, “desires to travel. With 450 euros, I will go to Rome”. For Yves, 78 years old, from La Trinité, “If I win, I will give it to those who really need it.”

“It’s an opportunity to make yourself known.”

The frenzy around the commercial operation launched by the Comptoir national de l’or ⁽¹⁾ rejoices the baker Jérémy Defforges. “It’s an opportunity to make yourself known. I bought this bakery in August 2024 where I was an apprentice in 2012. It’s a return to my roots for me.”

But for the baker, the most important thing is “to give satisfaction to [ses] customers. To make the frangipane galette, I make a pure butter puff pastry, add almond cream, also pure butter, with powdered raw almonds and a touch of bitter almond. Baking is done between 210 and 215 degrees in the baker’s oven for 45 to 50 minutes. It’s ready when it has a caramelized appearance.”

And for the crown of kings, “I insert candied fruits, raisins, orange peels into a pure butter brioche. I don’t forget the orange blossom. The rest time is 24 hours to have a good fermentation. Then a Bake in the baker’s oven at 200 degrees for 10 to 15 minutes so that the brioche is just golden. I then add the candied fruits: melon, Corsican clementine, orange, fig. and pear. And I add a touch of sweet violets.”

So for those who are not lucky enough to be drawn, there will remain the taste of a pancake or a king’s crown made with passion.

1. An operation launched in six bakeries in the South-East including La Tradition in Antibes (1145 Chem. de Rabiac Estagnol), three in Marseille and one in La Ciotat.