This document, developed from testimonials from international leaders and analyzes from IBM Consulting experts, explores the impacts of major technological, social and economic trends. Organized into three chapters, it covers various themes such as innovation, organizational resilience and new ecosystem dynamics. The book also highlights concrete strategies and feedback, allowing companies to capitalize on lessons learned.
Read the full report “Investing the Future, 2024-2025 Edition” from IBM
As Alex Bauer, General Manager of IBM Consulting, points out in the preface: “Tomorrow is less to be discovered than to be invented. » The objective of this article is to provide a summary of the highlights of this document, with an emphasis on the trends and learnings for 2024 that will serve as a basis for preparing for a resilient and innovative 2025.
The notable trends of 2024
Artificial intelligence (AI) is emerging as an essential lever for transformation. Not only does it improve internal processes, but it also opens up strategic perspectives, as demonstrated by Pierre Ruhlmann, Chief Operating Officer of BNP Paribas: “Generative AI will make it possible to be disruptive in customer relations, through the personalizations it will provide. » BNP Paribas plans to use AI to reduce processing times for real estate loans from 10 days to 48 hours by early 2025.
At the same time, the growing importance of collaborative ecosystems appears to be an effective response to the challenges of an uncertain environment. Sylvie Ouziel, from Publicis Groupe, says: “Operating in an ecosystem allows us to catalyze resources and create new business models. » These collaborations promote greater resilience in the face of economic and environmental uncertainties.
Finally, the document highlights the need for a more agile and experiential approach in the transformation of business models. According to the managers interviewed, gradual integration of new technologies, supported by small-scale tests, makes it possible to anticipate needs while minimizing risks.
Lessons and priorities for 2025
For IBM partners, the 2024 trend analysis reveals several strategic priorities:
- Value management: The study highlights the importance of accurate measurement tools to align initiatives with economic and social objectives. As IBM Consulting recommends, a small success (“test and learn”) approach reduces risks while maximizing impacts.
- The strategic integration of AI: Generative AI, still in the exploration phase in many companies, offers major opportunities, but requires rigorous data governance and mastery of use cases. “The fastest and most reliable players will be able to have a competitive advantage,” recalls the IBM study.
- Standardization and exploitation of data: Businesses must improve the quality and continuity of their data to maximize its potential. Dassault Aviation, for example, sets up repositories to ensure the consistency of its information over time.
These priorities are accompanied by reflection on team training, an essential component for integrating these innovations. As IBM notes, “The leader must take the risk of losing control because that is the best way to regain it. »
The 2024-2025 edition of Challenges – Investing in the future provides a valuable compass for IBM decision-makers and partners, combining feedback, concrete analyzes and visionary strategies. As 2025 dawns, these lessons allow us to envisage the future with greater clarity and confidence, while integrating innovation, resilience and collaboration at the heart of priorities.
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