“We expect these AIs to actually exist, over time, on our platforms, much in the same way that accounts do,” said Connor Hayes, vice president of product for generative AI at Meta. “They will have bios and profile pictures and be able to generate and share AI-powered content on the platform… that’s where we see this going,” he added. Hayes said one of Meta’s “priorities” over the next two years was to make its applications “more entertaining and engaging,” which included thinking about how to make interacting with AI more social. It said hundreds of thousands of characters have already been created using its AI character creation tool – which launched in the US in July and access to which is expected to be expanded in the future – but that most users have until now kept them private. But experts warn that AI-generated content carries risks, such as the possibility that these characters could be “weaponized” to spread false information. “Without strong safeguards, platforms risk amplifying false narratives through these AI-driven accounts,” said Becky Owen, global director of marketing and innovation at creative agency Billion Dollar Boy and former Meta Creators Innovation Team Lead. To address concerns, Meta’s rules state that AI-generated content must be clearly labeled on its platforms.
Canada
