With 18.7% audience share, a slight increase of 0.1 point, TF1 remained the leading television channel in France in 2024, ahead of France 2 (15.8%, compared to 15.3% last year, although with a different method of measurement), despite the big scores from the Olympic Games, according to the annual report published Monday December 30 by Médiamétrie.
For news channels, BFM-TV and CNews are tied in audience share, at 2.9%. This is the first time that CNews has risen to this level over a full year, after having surpassed BFM-TV several times in recent months. In the communication war between the two channels, CNews argued in a press release that it was the one “which is progressing the most across all channels” in one year. For its part, BFM-TV stressed that it remained first in cumulative audience, with coverage “historical” of 12.6 million viewers every day.
The figures for 2024 cannot, however, be compared with those of previous years, because Médiamétrie has considerably changed the way in which the audience is measured in order to reflect new uses. Since 1is January 2024, audience measurement takes into account all locations (home and away from home), all screens (televisions, computers, smartphones, tablets), all temporalities (live and replay), and for all households , whether or not they are equipped with a television.
The most viewed program of 2024, and even of the entire history of French television, is the opening ceremony of the Olympic Games. It was followed live by 23.2 million viewers on average on July 26 on France 2, then watched by 1.2 million people on replay, for a total of 24.4 million.
In July then in August, France 2 was ahead of TF1 over a full month for the first time in history, thanks to the Tour de France then the Olympics, before the first channel took its place again in September.
On the fiction side, the best audience of the year is the launch of season 4 of the phenomenon series HPI on TF1, with 9.7 million viewers.
