Resurrected 20 years later, the game “Le Bigdil” by Vincent Lagaf’ gave the RMC Story channel a historic audience hit on Thursday evening, with 1.8 million viewers on average, it announced on Friday.
“This first episode allows the channel to achieve its historic records in prime time,” assured RMC Story in a press release, citing figures from Médiamétrie.
Across the entire public, the show broadcast from 9:10 p.m. achieved an audience share of 9.1%, which made RMC Story the fourth national channel at this time.
In detail, it was even the first national channel for several categories of viewers, including housewives under 50, people under 50, 25-49 year olds and even children aged 4 to 14.
Extended, the new version of this cult game, which brought together millions of viewers every day in the pre-evening on TF1 from 1998 to 2004, will be broadcast weekly, between rebroadcasts and best-ofs.
From the games to the decor, “I find Bigdil as I loved it”, a “sine qua non” condition for a relaunch, the host Vincent Lagaf’ emphasized in November to the press.
He is always assisted by Bill, the blue alien in computer-generated images, to whom actor Gilles Vautier lends his voice and movements, as in the original version.
RMC Story is betting big on “Le Bigdil”, destined to become its flagship brand in the same way as the show devoted to automobiles “Top Gear” for RMC Découverte, Stéphane Sallé de Chou, the general manager of both companies, underlined in November. chains.
The return of “Bigdil” is part of a trend for channels to surf on nostalgia. M6 has thus relaunched the TF1 programs “The Fair Price” and “The Weak Link”.
