Guillaume Lemay-Thivierge, who found himself at the heart of a controversy surrounding a racist video in March 2024, appears in the end of year advertisement for Meubles RD.
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In the 30-second video, the company talks about budget reductions to save money and to offer “their best prices” to customers.
“That means that the only artist I could invite for the end of the year is someone who doesn’t really cost, but really not much,” said comedian Jérémy Demay, who is the face of the ads. of RD Furniture.
It is at this moment that we see Guillaume Lemay-Thivierge. The latter has been making jokes about his great availability since the controversy. He leaves the scene after a few seconds, when he is asked if he has been good this year.
The company, which claims to be recognized “for its advertising audacity”, justified its collaboration with the artist by saying it wanted to “wink” to current events, while adding a touch of humor.
“If advertising plays on self-deprecation, it relies first, once again, on the economy which is reflected in customers’ bills,” we can read in a press release obtained on Friday.
