Bad Georges in Sète, the story of a meeting between two artists with spicy sauce

Bad Georges in Sète, the story of a meeting between two artists with spicy sauce
Bad Georges in Sète, the story of a meeting between two artists with spicy sauce

Graphic designer Christopher Dombres and screen printer Bastien Garnier form an explosive duo behind the Sète brand.

The Bad Georges brand is the story of a meeting that sparked between a renowned graphic designer and an artisan screen printer, both artists at heart. Christopher Dombres, 55, originally from Sète, and Bastien Garnier, 39, caught each other’s eyes at the Bazr festival 10 years ago. The first returned to his lands in Sète in 2007 after a prestigious career, notably in the press, for artists like David Guetta, especially at the head of the artistic direction of the Kulte brand (adopted by the columnists of Canal +, first of all Caunes ) or Sixpack textile. In 2007, he distributed his works produced at home by hand.

Brassens as a bad boy

After having navigated in graphic design and dragged his gaiters between and North America, screen printing diploma and craftsmanship certificate in hand, Bastien Garnier set up his own workshop in Sète: le Brise-lames, rue Marceau. “At that time, I was printing my creations, but I quickly turned to screen printing for other artists, museums, festivals. There was more work and less competition”sums up the craftsman. After a first joint project, “in 2015, Christopher offered me the Bad Georges project which he had already been thinking about for several years”. The Sétois (who is discreet today, Editor’s note), passionate about popular local culture, imagines a bad boy version of Brassens, by creating a double called Francis Brageoles, who would have slipped up to the point of the robbery. After all, Brassens would not have become famous if he had not dabbled in thuggery.

“Where we really have fun are the posters”

The concept was born. Christopher Dombres has the idea of ​​drawing on the powerful local culture, from speaking to eating, but also from its history to reinterpret it in an offbeat way, with its spicy sauce. “When I was piche”, “Moule power”, “Volem vivre à Sète”, “Miss macaronade 69” are some of the logos that hit the mark. Like the figures, the legends or the history of Sète heritage (Brassens, Paul Valéry, America’s Cup 87 in Sète, etc.) designed according to the codes of the 70s.
It’s up to Bastien Garnier, then, to bring them to life through posters with mixtures of “firecracker” or tangy colors, in limited series. A range of clothing is also being created.
Numbered limited series
“But where we really have fun are the posters. We were the first to divert tourism posters in Sète. I like series of 30 to 50 numbered prints, no more”, confides Bastien Garnier who installed, in 2019, his “home” insolation machine
in the DPJ art printing workshop on rue Gabriel-Péri (formerly Clarenc printing house). He also developed art publishing for painters like Combas and Di Rosa. This is where he flocks the clothes on his carousel. Bad Georges but also for other brands, always local exclusively.“The idea is really to highlight craftsmanship and local produce, and to remain affordable” . Together, the duo has already published nearly 70 visuals.“Christopher is always 10 projects ahead. He’s a research enthusiast, that’s all he does!” book Bastien Garnier. The brand is making a name for itself, also propelled via social networks (@badgeorges). Each new project posted is accompanied by a note of intent.“He enriches me who makes me see something completely different from what I see every day” said Paul Valéry. The local clientele was not mistaken. Singer Benjamin Biolay also became a client. Like the actors of the DNA series.“We started from scratch, we set up the prototype. Now, the idea is to complete the process by ideally creating a store”
concludes Bastien.

An insolator allows the patterns drawn on a template (transparent film) to be transferred to a very fine nylon fabric coated with a photosensitive emulsion.

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