“These increases come as professionals prepare for further increases in the price of coffee (around 50 dirhams per kilogram) from the start of 2025,” he told Hespress the national coordinator of the National Association of Café and Restaurant Owners in Morocco. Professionals “have no other solution than the intervention of the authorities concerned to resolve this problem by reducing import taxes, in accordance with the situation in the sector,” he analyzed. And to warn: “The absence of this intervention will lead directly to an increase in the prices of drinks in cafes”.
A hard blow in perspective for a sector which has not been able to recover from the Covid-19 pandemic. “The situation has become very catastrophic and has been in intensive care since the post-Covid period, due to tax pressure and the rise in raw material prices…”, he describes.
To read: Moroccan cafes and restaurants stifled
Younes Elyamouni, member of the national office of the National Union of Café and Restaurant Owners in Morocco, also does not rule out the “possibility of an increase in the prices of drinks after the increases recorded in the price of coffee”. According to him, professionals are monitoring this international situation while awaiting the results of the Competition Council’s investigation into the sector. “All hypotheses are possible,” said Elyamouni. […] Professionals cannot continue on the path to total bankruptcy. Necessity will push them to raise drink prices.”
Referring to the crisis in the sector, Elyamouni said it has “become extremely stifling, many cafe owners have started to sell their establishments, and some have even closed them completely”. To save the sector, he called for its “regulation” and a reduction in tax rates.”
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