Jensen Huang had a more than full house at CES in Las Vegas.
AFP
American semiconductor giant Nvidia on Monday unveiled new chips intended to develop artificial intelligence (AI) in personal computers (PC).
The presentation was made by the group’s boss, Jensen Huang, during a high mass in front of nearly 20,000 people, on the sidelines of the CES consumer technology show in Las Vegas.
A sign of the new stature taken by the group and its boss, still relatively unknown two years ago, the queue to enter the room reached, at one time, almost a kilometer and several hundred people remained at the door , lack of places.
Price divided by three
In an attempt to democratize generative AI on PCs, Nvidia has divided the price of its new product by three, compared to the old base model, from $1,599 to $549.
The GeForce RTX 50 is based on the new generation Blackwell graphics processor (with processing capabilities greater than a conventional chip), launched at the end of 2024 and until now reserved for the cloud and data centers.
These graphics processors, also called GPUs, have brought glory to Nvidia, which took off with the generative AI revolution at the end of 2022 and is now the second largest market capitalization in the world.
Return to video games
The Californian company is thus returning to its first love, because it was initially to improve the graphics of video games that it developed its graphics processors during the 90s, before turning to the cloud.
In addition to improving the realism of video games and image quality in general on PCs, Nvidia’s new processor makes it possible to run generative AI interfaces previously too powerful for a personal computer.
“Blackwell, the AI engine, is coming for gamersthe developers and the creators,” explained Jensen Huang.
Virtual assistants
The Santa Clara (California) group predicts that its new chip will pave the way for the emergence of virtual assistants of a new kind, capable of accompanying the user of a PC from the beginning to the end of their session and in all his tasks.
The new configuration should, moreover, extend the battery life of PCs equipped with it by 40%, according to Nvidia.
Starting in April
Jensen Huang reported that the price of a laptop equipped with the least advanced version of the GeForce RTX 50 would be sold for $1,299. Acer, Asus, Dell, HP and Lenovo are among the manufacturers who will integrate this processor into their models and the first will be available in April.
(AFP)
