The timeless charm of vintage continues to attract watch enthusiasts. More than a passing fashion, it is a solid trend that is being confirmed. Once criticized for their lack of innovation, icons of the past are now at the heart of the most sought-after collections.
Vintage continues to seduce watch lovers. More than just a trend, it is a real lasting phenomenonWhile some once criticized the lack of innovation of watch manufacturers, it is clear that yesterday’s icons have become today’s masterpieces.
Manufacturers capitalize on their emblematic models to attract collectors and watch enthusiastsThis strategy is part of a dynamic where historical design is highlighted and history is transformed into a captivating story thanks to marketing experts.
In a market disrupted by the pandemic, where consumption has evolved, a return to safe and timeless values is essential. Buying a second-hand luxury watch is now seen as a wise and strategic choice, combining watchmaking passion and intelligent financial investment.
“Novelty at all costs is no longer in tune with the times”, explain Cyrille VigneronCEO of Cartier. “When a House is lucky enough to have in its collection historic watches with such strong design that they span the ages with the same desirability, it would be wrong to deprive itself of them. However, we must know how to anchor them in modernity and the desire of the moment.”
Second-hand in full expansion
The market for authentic vintage watches also continues to grow. Connoisseurs look for restored or serviced parts in specialist shops or on online platforms. Brands like Bucherer have even set up spaces dedicated to second-hand watches, offering a friendly experience to collectors.
Faced with this growing demand, several major watchmaking companies have launched their own vintage watch restoration and resale programs. Initiatives such as Cartier Vintage, Zenith Icons and Vacheron Constantin Les Collectionneurs aim to offer restored historic pieces directly in their stores.
For this part, Rolexoften seen as a model of success in the sector, has long relied on continuity and the gradual improvement of its iconic models, rather than on constant innovation. This strategy of neovintage before its time seems to pay off, guaranteeing the desirability and timeless value of its watches.
Popular investment
The pre-owned luxury watch market has a bright future. The pandemic has increased interest in luxury watches, which are seen as safe investments. Although prices have fluctuated, especially for luxury models, Rolex, Patek Philippe and Audemars Piguetthe market remains robust.
According to a study by Deloittethis market is expected to grow by 75% by the end of the decadereaching almost half of the overall market. This growth will be mainly driven by younger buyers, who are more likely to purchase pre-owned watches online. Annual sales of pre-owned watches are expected to increase from 20 billion to 35 billion Swiss francs ($22.3 billion to $39.1 billion) by 2030.
Resale platforms, such as David Watches, are also expected to grow, offering collectors ever-increasing opportunities. Present mainly in France and Belgium, David Watches provides its customers with exceptional second-hand watches such as Rolex, Omega, Breitling and Cartier.
The market for vintage and second-hand watches is booming, driven by a quest for authenticity and timelessness. Collectors and watch enthusiasts have good years ahead of them, with pieces that continue to gain in value and prestige.
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Featured photo: ©Pixabay
