Kanye West has obviously not made any good resolutions for 2025 regarding Adidas. In a lengthy Instagram post, the rapper, also known as Ye, attacked his former business partner, accusing the three-stripe brand of maneuvering to harm his site YZY.com.
According to the artist, Adidas would have done everything to ensure that its site appeared behind that of Adidas in Google search results.
More than an SEO story
“Stop your maneuvers to slow me down. Our partnership is over,” Kanye West told Adidas, with whom he has been in conflict since the brand broke off their partnership following his anti-Semitic comments.
The artist also recalled his grievances regarding accusations of “design theft and oppression” that allegedly preceded the breakup. “You are a $60 billion company that froze my accounts,” he added in this since-deleted message. Now that I’m back on my feet, I’m not going to give up. »And here we go again!