You may not know Halsey yet, but if you’re active on the Internet, you’ve probably seen one of those viral memes where fans have fun hijacking the promotion of her latest album, “The Great Impersonator.”
At the beginning of October, the singer launched her promotional campaign by publishing photos and videos on her social networks where she transformed into a true musical chameleon, embodying icons such as Kate Bush, Cher, David Bowie and even Britney Spears. With each metamorphosis, a new excerpt from the album is teased, letting his fans have fun decoding the references and winks hidden in his posts.
A promotion that has gone viral
Scheduled for October 25, 2024, “The Great Impersonator” is already generating monumental buzz on social media. The promotional concept captivated his fans so much that they were quick to seize it creatively.
On the Internet, memes and diversions abound, with montages where Halsey is represented in the guise of influencers, improbable celebrities, even cartoon characters. Even more impressive, some fans are using artificial intelligence to generate their own versions of album covers, recreating Halsey in looks inspired by other popular artists like Taylor Swift, Sabrina Carpenter, and Oasis’ Liam Gallagher.
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A new album after difficult times
If Halsey is still little known in France, she is a real star on the other side of the Atlantic. With nearly 42.3 million monthly listeners on Spotify, this singer continues to make headlines. Whether it’s with her remarkable performance at the VMAs in September or her role in the film MaXXXine, Halsey is on all fronts.
Last June, she shocked her fans by revealing, in a poignant testimony, that she suffered from systemic lupus erythematosus and a lymphoproliferative disorder. “In short, I’m lucky to be alive,” she wrote in a heartfelt Instagram post. In one of the videos shared on social networks, we hear her say that she was giving herself two more years to “be sick”. “When I turn 30, I will be reborn. I won’t be sick anymore, I will be super sexy and full of energy. »
Having just celebrated her 30th birthday, Halsey indeed seems to be reborn, but this time in the guise of the biggest stars in music. On October 7, she declared on her social networks: “I want to embody a different icon every day and reveal an extract of the song she inspired. »
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This bold and creative strategy is already causing a lot of talk about this new album. By revisiting musical icons, Halsey found an original way to keep her fans waiting until October 25. While waiting for this date, it is still possible to discover which new stars the singer will embody in her next posts, while enjoying the ingenious montages created by her fans.
